![]() ![]() Still, for many looking for a solid recipe that gets the job done, these preambles are a source of distraction, especially when they drag on or are deemed irrelevant to making the dish.Ĭomplaints about lengthy blurbs or extraneous anecdotes have long been echoed on social media by cooks who have no time or interest in a "40-page essay about someone's husband, dog and kids," as U.S. The more visible the blog is, the likelier it will attract traffic and ads. Keywords and critical phrases included in the paragraphs help a blog stand out among seemingly endless results retrieved by search engines that rely on ranking systems. There's something to be said for the long stories that go with the recipes as they bring money to lesser-known bloggers through search engine optimization (SEO). It's also a space for quick primers on cooking techniques and tips as well as substitution suggestions.Įqually important is the role these notes play in bringing exposure and brand recognition to small content creators. They also rely on the texts to introduce the provenance of the ingredients or provide cultural context. They offer personal, technical, and at times tangential information related to food, but they're not everyone's cup of tea.īloggers use them as a way to share a bit of themselves with readers and their connection with the dish – personal anecdotes, backstories and musings. The crux of the matter is the headnotes, the passages that precede the list of ingredients and directions for cooking. But food bloggers contend the website belittles their hard work, hurts their bottom line, and potentially falls foul of copyright laws. The developers of Recipeasly say they wanted to tidy up existing recipes by removing ads and lengthy texts – which many seeking guidance in the kitchen have no appetite for. ![]() A website that sought to streamline reading online recipes was taken down just hours after its launch following anger over its negative impact on content creators. ![]()
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